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Adapt or die: it's as fundamental as that. Digitisation is the new standard and only digital businesses will thrive in the 21st century. Fortunately all businesses are potentially digital and technology has evolved to be more accommodating. Convergence and services make it easier to acquire, manage and exploit technology, opening the space and budget for companies to evolve more.

"The organisations that are adapting faster to this digital transformation are more successful. They have more revenue. Digitally transformed companies on average only increased revenue by 9%, but simultaneously boosted profitability 25%. That is quite a big thing."

"If you are open to apply technology to your advantage, that makes a difference. So it's an ask. You need to figure out the benefits you can have for your business. This is not a challenge of technology or the ones who maintain it. The step into digital transformation is a question of business vision. Adams reported

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