Strategic, mission-critical decisions require a clear understanding of program performance,
but for most businesses, making decisions on facts rather than gut feelings is easier said
than done. As a way to better understand program performance and become more
responsive to changes, organizations are increasingly turning to dashboards—custom
utilities that gather, organize and present information in an accessible way—that let them
more effectively measure, monitor and manage the way they meet their missions.
Business intelligence (BI) is a technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions. BI encompasses a wide variety of tools, applications and methodologies that enable organizations to collect data from internal systems and external sources, prepare it for analysis, develop and run queries against the data, and create reports, dashboards and data visualizations to make the analytical results available to corporate decision makers as well as operational workers.
The potential benefits of business intelligence programs include accelerating and improving decision making; optimizing internal business processes; increasing operational efficiency; driving new revenues; and gaining competitive advantages over business rivals. BI systems can also help companies identify market trends and spot business problems that need to be addressed.

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